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ASSEEL is a leading lingerie brand in middle east
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Fashion Lingerie
Our affordable lingerie makes it easy to have a lot of different looks on hand
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Swimming Suits
Love the swim you’re in! ASSEEL’s amaze one piece swimsuit collection comes in all sizes
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Luxurious Lingerie
ASSEEL has been producing well-crafted, luxurious lingerie since 1948
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Ladies Underwear
Main Secret
Femininity and Elegance
Elegance, the art of choosing well, not only integrates an aesthetic - set of values and preferential attributes
120
Lingerie Styles
40
Collections
7
Showrooms
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Our Products
Lingerie Collections
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Through interplay of sheer lace and mesh, the ASSEEL Collection is born again. Effortlessly combining a luxury aesthetic and comfort, discover a style for every woman, at every occasion with signature and new designs alike.
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Exclusive Set
Magical, meaningful items you can’t find anywhere else.
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Beach Collection
Explore our range of designer beachwear
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Soft Home
From soft cup bras to flattering thongs, each piece is designed for daily wear.
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Bridal lingerie
Shop our wedding & bridal lingerie
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100% Natural
Organic basics makes super comfortable everyday underwear from high-quality organic materials
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Discount System
Save on heavily discounted lingerie when you shop online
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Free Shipping
FREE Shipping on orders over 250,000 s.p
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Moneyback
you can shop with us safe in the knowledge that should you be dissatisfied with … Returnable underwear products
Summer Sale
25% off
Shop the latest collection of lingerie & swimming suits for women on sale
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