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ASSEEL is a leading lingerie brand in middle east


Fashion Lingerie
Our affordable lingerie makes it easy to have a lot of different looks on hand
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Swimming Suits
Love the swim you’re in! ASSEEL’s amaze one piece swimsuit collection comes in all sizes
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Luxurious Lingerie
ASSEEL has been producing well-crafted, luxurious lingerie since 1948
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Ladies Underwear

Main Secret

Femininity and Elegance

Elegance, the art of choosing well, not only integrates an aesthetic - set of values and preferential attributes
Lingerie Styles

Our Products

Lingerie Collections


Through interplay of sheer lace and mesh, the ASSEEL Collection is born again. Effortlessly combining a luxury aesthetic and comfort, discover a style for every woman, at every occasion with signature and new designs alike.

Exclusive Set

Magical, meaningful items you can’t find anywhere else.

Beach Collection

Explore our range of designer beachwear

Soft Home

From soft cup bras to flattering thongs, each piece is designed for daily wear.

Bridal lingerie

Shop our wedding & bridal lingerie

100% Natural

Organic basics makes super comfortable everyday underwear from high-quality organic materials

Discount System

Save on heavily discounted lingerie when you shop online

Free Shipping

FREE Shipping on orders over 250,000 s.p


you can shop with us safe in the knowledge that should you be dissatisfied with … Returnable underwear products

Summer Sale

25% off

Shop the latest collection of lingerie & swimming suits for women on sale

Online Store

New Arrivals


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