For more than 50 years, **ASSEEL Company for Industry & Trade** has specialized in the manufacturing and distribution of women’s lingerie, swimwear, and medical support garments. Today, ASSEEL is recognized as one of the leading companies in the Middle East, relying on premium European raw materials, including fine embroidery, lace fabrics, and high-quality cotton textiles, to ensure exceptional product quality and comfort. The company’s success is driven by a highly trained and professional workforce that continuously adopts the latest international techniques in lingerie manufacturing, from design and pattern making to production, quality control, and marketing. ASSEEL exports its products to Europe and numerous Arab countries, particularly the Gulf region, Egypt, and Iraq. To better serve these markets, the company has established several branches across the region, including its prominent Baghdad branch. Understanding the unique preferences of consumers in each market, ASSEEL develops products tailored to local tastes, offering a wide range of designs, colors, styles, and sizes. Looking ahead, our vision is to continue enhancing our products, responding to evolving consumer needs, strengthening and expanding our market share, and entering new international markets to further extend ASSEEL’s global presence.